September 24, 2019 Leza Klenk

Tell us a bit more about you. I developed my passion in baking at a young age while helping my mum prepare delicacies and cakes during the festive seasons. I started baking part-time and took orders from family members and close friends. After 16 years of being employed, I left the workforce to look after my only daughter who had just entered primary school then. I also took the opportunity to develop my skill in baking by enrolling into various baking classes, as well as going overseas to expand my knowledge and expertise.   Tell us more about your business, and who…

September 24, 2019 Leza Klenk

Tell us a bit more about you. Studied in Singapore Polytechnic(Food Science and Technology) and started to gain an interest in baking. Tell us more about your business, and who are your target audience? Target audience are currently vegans but in the future, planning to cater to both vegans and non vegans so that i will be able to bake full-time. What inspire you to bake and start a baking business? Television programmes: Cupcake Wars and British Bake off. What are some of the struggles you face while running a baking business? Very few customers, even though there are many…

September 24, 2019 Leza Klenk

Tell us a bit more about you. A home baker who loves to create any kinds of pastries or cakes, obsessed with creative cakes or pastries. With the ambition to bring happiness and joy to people that I created the cakes for. Tell us more about your business, and who are your target audience? My business is home based but not limited to customized cakes, my target audiences will be upper market families with children, couples, engaged couples, newly weds and corporate. What inspire you to bake and start a baking business? The fascination of creative cakes inspired me for…

September 24, 2019 Leza Klenk

Tell us a bit more about you. I am Yuki, someone whom is passionate in pastries and baking. It all started at a young age of 10 or 11 when my mom started baking at home and it slowly influence me to also have the interest of baking. To me, baking is something that is challenging yet amazing. There are a lot of techniques and patience needed to create a delicious and good looking pastries. Tell us more about your business, and who are your target audience? Theyoungbakes was started after I have graduated from a pastry school, after having…

September 24, 2019 Leza Klenk

Tell us a bit more about you. I am Smitha Arun, a selt taught artisinal baker & cake artist. An architect by professional training and having worked in the construction industry for over 13 years, I decided to follow my new found passion in baking and made a career switch. Baking and caking has always attracted me , but when I realized the multitude of artistic opportunities that this edible art offers I was drawn to it. And double the joy when everyone enjoys what I make and leaves me with lasting smiles. Tell us more about your business, and…

September 24, 2019 Leza Klenk

What inspire you to bake and start a baking business? I’m a mum of an amazing 3 year old, currently going through a separation. Life has been definitely full of ups and downs the past few years but baking has helped me pay the bills and kept me grounded. Whenever I bake or am decorating cakes, because it’s something I’m so passionate about, it gives me the strength to keep going. Doing what I love was the most important to me to heal from a broken marriage, to be mentally healthy and happy to be a good mum to my…

September 24, 2019 Leza Klenk

Tell us a bit more about you: I have a 3 year old boy and a loving husband. I have recently left my full time job to focus on my family. Tell us more about your business, and who are your target audience? I’m selling lactation cookies for nursing mums to boost their milk supply. What inspire you to bake and start a baking business? I have always enjoyed baking. Since my son was born, I didn’t manage to bake for a very Long time. Now that he‰Ûªs older, I’ve restarted baking again. Recently, I wanted to make use of…

September 16, 2019 Leza Klenk

This Roundtable Discussion is an initiative of Spendless Academy to gather industry leaders over afternoon tea – discussing insights in depth of a trending topic. On 15th September, we’ve gathered with experts and coaches to discuss on how to excel as a coach in Singapore. Related Article: Read more about our last Roundtable Discussion on “Social Media Marketing” lead by Mike Li, a Career and Personal Branding Coach in Singapore. We’re honoured to host Anji Hallewell this time, to lead conversations on her experience, strategies and knowledge on how she’ve built her coaching career over the last years. Anji is a Self-Mastery & Performance Expert, who…

June 29, 2019 Leza Klenk

At our last roundtable discussion, we discussed about the many reasons a business would want to be present on social media, these reasons include: getting leads, raise brand awareness, garner followers or build communities, obtain sustainable sales (or so they assumed) and building credibility. Last Sunday, I once again had the pleasure to host a roundtable discussion to share insights, in depth knowledge and experiences on the benefits on social media and how to win online without spending a dime or investing in boosting of ads. This time, Mike Li joined in to lead our conversations with enthusiastic learners, by sharing his…

May 19, 2019 Leza Klenk

People always talk about being consistent but what does that really mean? Just consistent in frequency, type or size of content, or consistent in replies and leads follow ups? How frequent should a person post? Does network really fall apart after a period of silence and how long is this period? Here are some questions, you might have when you have thoughts to start investing in your personal brand. Focusing more on Online Branding Online Branding is different that offline branding. Your frequency and content of posts cannot entirely be planned prior. The decision to post again is subject to…