June 29, 2019 Leza Klenk

At our last roundtable discussion, we discussed about the many reasons a business would want to be present on social media, these reasons include: getting leads, raise brand awareness, garner followers or build communities, obtain sustainable sales (or so they assumed) and building credibility. Last Sunday, I once again had the pleasure to host a roundtable discussion to share insights, in depth knowledge and experiences on the benefits on social media and how to win online without spending a dime or investing in boosting of ads. This time, Mike Li joined in to lead our conversations with enthusiastic learners, by sharing his…

May 19, 2019 Leza Klenk

People always talk about being consistent but what does that really mean? Just consistent in frequency, type or size of content, or consistent in replies and leads follow ups? How frequent should a person post? Does network really fall apart after a period of silence and how long is this period? Here are some questions, you might have when you have thoughts to start investing in your personal brand. Focusing more on Online Branding Online Branding is different that offline branding. Your frequency and content of posts cannot entirely be planned prior. The decision to post again is subject to…

March 5, 2019 Leza Klenk

Most people still don’t see the importance of personal branding, and some who have started personal branding complained on the effort they need to consistently put in to build their own brand. It’s a long process, and returns are not seen until much later which is why most people quit making effort before they understood what it really is for. You are constantly selling yourself. The more you understand what this means, the easier it is to grasp the idea of personal branding. Whether you are in an interview, introduced to someone, run a meeting, doing a presentation, pitching for…

October 1, 2018 Leza Klenk

To win trust online and establishing promising trusting relationships on social media starts with not only the content you put out, but also the credibility of the person who puts out that content. There is a difference when similar content is put out by someone of less credibility as compared to another person, with accolades and credentials. We all start with nothing. Just imagine what I started with – I was a stay home mother for seven years, who then went on to start a business from home. The first business I had was a simple e-commerce platform selling children’s…

October 1, 2018 Leza Klenk

When you start on the journey of building something, there is no such thing as “back to square 1”. It’s not possible to go back to the start and re-start the journey differently entirely. Entrepreneurship is a continuous journey. Sometimes, yes, it takes you in circles or through dark alleys and often, to dead ends – when that happens, you get back to the main road and pick another turn. A few months ago, someone contacted me sharing his struggles in building a business. He seemed to be running the company for at least 14 years, and doing well at…

September 30, 2018 Leza Klenk

The popular quote “When you fail to plan, you plan to fail.” never really entirely win me over. Don’t get me wrong, my positive mind keep reiterating to me that there must be some ring of truth around that quote – I just probably didn’t understand that at that time. Yet I went on believing, in order for great things to happen in our life, we just have to plan it right. But I remembered at 17, I cried when I did not get into the junior college I wanted. I made it to enter Tampines Junior College for the…

September 30, 2018 Leza Klenk

It’s not about taking risks, or who is more fearless than the other. This is not about a competition or a race at all. But the actual problem to why some of us are not where we dreamt of being is because we did not even allow ourself to take chances; to try. The first decision I made was to be married at 20, to this guy I knew for eight months. He was living in Australia and I was in Singapore. It’s not about the age, at that time, I was not sure if I could keep up with…

September 30, 2018 Leza Klenk

I am very much aware of the many things that is happening around me. One of the important traits to be successful, is to understand the behaviour of people around us. And as we grow up, and go through the different struggles in life – that wisdom we gained is not only supposed to make us capable of going through life better, but also making us more sensible to other people around us who are not at their best stage in life. Here are some of things I discovered of our community: In this community we live in – we…

September 30, 2018 Leza Klenk

I had a posting asking some of you to ask me some questions related to business, and I try to answer some. Apparently, I answered all and here is a summary of your questions and my answers. Hopefully it helps clear some of the doubts you have, and guide your through decision making and growth in business. Wishing you all the best, always. What’s the biggest entrepreneurial decision you have had to make and how did you know that it was the right thing at the time? The biggest decision is when I had to fire and let go people….

September 30, 2018 Leza Klenk

The problem I have with the new entrepreneurs and start ups today, is how quickly business people wants to scale and exit. It’s become increasingly common to hear start ups raising in the millions, trading their shares to start a simple idea that may or may not disrupts any chain let alone be profitable. And people keep on saying “Your net work is your net worth.” I may look 25, actual age is 32 but I swear my soul is old. I create new businesses following the trend and what’s in demand – but I practice primitive techniques to win…