Tell us a bit more about you.
I am 31 years old Singaporean and I am a mother of 3 beautiful children.
Tell us more about your business, and who are your target audience?
We make lactation bakes with using superfood and zero white flour. We have been baking from home since 2016, and last year we had just open our shop in Changi Road.
Our main audience are nursing mothers and we do have gym people and health concious people who consume our goodies. Everyone can consume our bakes and products even for children and elderly. We do have quite a number of old folks who love our products too!
What inspire you to bake and start a baking business?
It all started with boredom after quitting my job. Since I have been working most of my time, I couldn‰Ûªt stay home without doing nothing.
My sister was the one who suggested I should start a lactation baking side line business just to kill my time because at that time I was breastfeeding my 2nd child. And at that moment I was getting a lot of questions related to breastfeeding and I felt so helpless because I couldn‰Ûªt help them much as I have nothing else to offer but advises and sharing of experience.
With the idea that was told to me, I started to search for recipes and tried to tweak it here and there until I found the right one which was out Basic Choc & Rolled Lactation Cookies.
I ate the samples that I baked and I started to feel the difference, so that is when I open an Instagram account and slowly mothers who are desperate for solutions, came to me. Then after a lot of words and news spreading around, our followers grew and we were baking more and more.
What are some of the struggles you face while running a baking business?
Important Ingredients that are out of stock! This can make me go crazy because some of our ingredients are hard to find in Singapore so we have to order from overseas. If we do not have that particular item, the baking will be delayed. And also, short manpower! I am a mother of three and I am taking care of them together with my husband. Sometimes I cannot be in the shop as my kids are in school and I also have a 9 month old baby who clings to me 24/7. So whenever the manpower is short I have to extend my energy out by going for Plan B or Plan C. But I am grateful to have a supportive family members who have been helping me a lot.
What are some negative things people say about your business, and how did you overcome that?
There is a recent incident when someone felt like we are copying them but whatever that was baked is a common thing and even non bakers can bake them, so we don’t feel it was a need to give credits or ask for any permission to bake it.
So what we did was to ignore but stay firm. If the other party decide to make it huge we will always stand by any legal rights that we have. Things like this can affect our business, so we must always stand by any good proofs and always keep in contact with a business advisor or lawyer.
What are your baking speciality?
Our special bakes are our lactation brownies which people claim that they don’t taste like a Lactation Brownie. It has been then top seller since 2016 and we bake them every week.
What is your advice to other bakers out there when starting their own business?
Create new and exciting things! Be happy and enjoy baking always! Don’t let negativity bring you down, always rise above and do not be afraid of new challenges.
Where can our audience find you?
INSTAGRAM : mamalait